D2C Playbooks & Guides

The Relaycial Founder Journal

Practical, no-fluff guides on Indian payments, reducing COD return rates, multi-SKU catalog setups, and scaling independent e-commerce brands.

Featured Guide • 5 min read • September 15, 2026

How to Scale Cash on Delivery in India with Zero RTO Headaches

Cash on Delivery accounts for over 60% of tier 2/3 orders. Discover how delivered-only commission ledgers, automated address verification, and WhatsApp notifications reduce return-to-origin rates by 42%.

Aarav Mehta

Head of Growth, Relaycial

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TAGS IN THIS GUIDE

#COD #Shiprocket #Logistics #RTO Reduction

Payments & Fintech 6 min read

Direct Merchant Keys vs Managed Gateway Split: Which is Right for Your Brand?

Evaluate the trade-offs between connecting your own Razorpay business account for 0% GMV platform fees versus launching instantly on Relaycial’s managed split gateway.

Priya Nair

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Catalog Engineering 4 min read

The Ultimate Guide to Multi-SKU Variant Architectures for Fashion & Apparel

Managing Size × Color × Fabric matrices with independent stock levels, compare-at pricing, and automated inventory movement ledgers without spreadsheet chaotic errors.

Devendra Sharma

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Growth & SEO 5 min read

Custom Domains vs Branded Subdomains: Speed, Trust, and SEO for Indian Brands

How to transition from instant live subdomains to custom apex domains with automated SSL and DNS verification without losing search rankings.

Neha Deshmukh

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