Your boutique website.
On your own brand name.
A tailored fashion operating system and editorial storefront for luxury boutiques, couture ateliers, and apparel stores. Multi-attribute size × color × fabric variants, custom measurement capture, 1-click WhatsApp checkout, lookbooks, and in-store fitting pickup.
- Live in 24 hours — guaranteed
- Cards & local gateways
- Unified Multi-Carrier Logistics
- Wildcard SSL
- Built for every market
Your boutique. Your custom domain. Not a marketplace stall.
Generic ecommerce platforms treat apparel like mass commodity SKUs — incapable of handling custom body measurements, fabric variations, tailor alterations, or WhatsApp orders.
Relaycial Apparel Boutique OS is crafted for real fashion studios: multi-attribute matrices, bespoke measurement capture, editorial lookbook spreads, in-store trial pickup, and automated courier dispatches under your designer brand name.
Independent couture ateliers, luxury prêt labels, and bespoke fashion houses.
Lehengas, sarees, sherwanis, and festive collections requiring custom blouse/fitment sizing.
Made-to-measure tailoring, custom suits, and studios capturing exact client measurements.
Curated multi-designer fashion boutiques offering physical trial room fittings and courier delivery.
Viral apparel creators converting Reels and WhatsApp chats into organized online storefront orders.
Seasonal fashion edits, festival collections, and limited-edition sustainable fabric drops.
Need general retail inventory only? See E-Commerce Store. Need quick appointment bookings for stylists? See Appointment Scheduling. This page is dedicated strictly to Apparel Boutique OS.
Everything your boutique needs.
Nothing generic.
From Size × Color × Fabric matrices to custom measurement capture and 1-tap WhatsApp checkout — purpose-built for the garment floor and digital showroom.
Your boutique on your own brand name & domain
Your designer label, your logo, your typography, and your own domain (e.g. houseofmeera.in). Zero Relaycial watermarks, zero third-party app badges, and zero competitor ads beside your creations.
Size × color variants & multi-attribute matrices
Deep apparel matrices with individual SKU stock, high-definition color swatches, fabric overlays (Pure Silk, Chanderi, Organza, Modal), per-variant price surcharges, and instant out-of-stock size indicators.
Custom measurement capture & alteration forms
Standard size runs or bespoke made-to-measure with built-in measurement forms (Bust, Waist, Hips, Shoulder, Sleeve, Blouse / Kurta Length). Customers submit exact inches directly on the product page.
Instagram & WhatsApp 1-click order checkout
Convert social followers into confirmed orders with 1 tap. Pre-formatted WhatsApp messages carry style codes, selected variant, custom measurements, and delivery preference — plus instant UPI/Card payments.
Lookbook browsing & editorial seasonal drops
Curate high-fashion campaign spreads, festive drop galleries, and shoppable lookcards. Shoppers explore magazine-style outfit stories, see styling notes, and add curated ensembles with a single click.
In-store trial pickup & doorstep courier delivery
Give clients the freedom to reserve pieces for in-boutique trial room fittings or choose doorstep courier shipping with integrated Shiprocket across 29,000+ PIN codes, auto-AWBs, and live WhatsApp tracking.
Bespoke sizing, tailor notes & WhatsApp checkout — built right in.
Stop losing sales because clients aren't sure about standard sizing. Allow clients to submit body measurements directly on the product page or send their order straight to WhatsApp with pre-filled variant specs.
- Bust, Waist, Hips, Length & Sleeve custom inch inputs
- Size XS–5XL with Fabric surcharge calculation (e.g. Pure Silk +₹800)
- Tailoring production stages: Cutting → Alteration → Fitting → Dispatched
Realistic comparison: What apparel boutiques actually weigh.
A strictly realistic assessment against generic ecommerce platforms (Shopify/WooCommerce), offline-only physical retail, and high-commission fashion marketplaces (Myntra/Ajio).
White-label store on your domain + size × color × fabric matrices + custom measurements + 1-tap WhatsApp checkout + Shiprocket.
Rigid 100-variant limit; no native custom measurement capture; requires 5+ paid monthly apps for lookbooks, WhatsApp, and courier sync.
High return rates (35%+), zero custom alterations, delayed 30-day payout cycles, and you never own your customer relationships.
| Feature & Workflow |
Relaycial Apparel OS
Boutique-First
$12–$24/mo · 0% GMV fee
|
Generic E-Commerce
Shopify / WooCommerce
|
Offline-Only Retail
Paper notebooks & walk-ins
|
Fashion Marketplaces
Myntra / Ajio / Amazon
|
|---|---|---|---|---|
|
Custom measurements & alteration capture
Bespoke Fitment & Alterations
|
Built-in bespoke tailoring fields (Bust, Waist, Hips, Length, Neckline) directly on product & checkout pages
|
Not supported natively; requires fragile paid form builder apps ($15–$30/mo) with disconnected order notes
|
Handwritten tailor notebooks; slips get misplaced and customer sizing history is never saved digitally
|
Strictly standard ready-to-wear sizes only; zero customization, zero alteration capture, 35%+ return rate
|
|
Size × Color × Fabric variant matrices
Apparel Catalog Architecture
|
Native 3-tier matrices (Size × Color Swatch × Fabric) with independent rack stock & fabric price surcharges
|
•
Basic size/color only; strict 100-variant limit on basic tiers; fabric surcharges require complex workarounds
|
Physical inventory racks only; customers must visit the store to see available colors and fabrics
|
•
Rigid catalog templates optimized for mass-market commodity apparel; zero custom fabric story
|
|
Instagram & WhatsApp 1-click checkout
Social & Conversational Commerce
|
1-tap WhatsApp order lane with structured SKU, size, measurements & address, plus direct UPI / Card payment
|
Forced multi-step shopping carts with 65%+ mobile abandonment; lacks native WhatsApp order conversion
|
•
Unstructured WhatsApp chat back-and-forth; copying UPI numbers and verifying payment screenshots manually
|
Zero customer contact; marketplace strictly conceals buyer identity and forbids direct WhatsApp engagement
|
|
Editorial lookbooks & story spreads
Visual Branding & Lookbook
|
Magazine-style editorial spreads, seasonal drop galleries, and interactive shoppable lookcards
|
Generic commodity grid layouts by default; high-end lookbook layout apps cost an additional $30–$50/mo
|
Printed lookbooks or Instagram highlights that quickly get buried under daily social posts
|
Strict plain white-background photo requirements; zero editorial storytelling or boutique ambiance
|
|
In-store trial pickup + Doorstep courier
Omnichannel Fulfillment
|
Seamless choice: reserve for boutique trial room fitting or dispatch via Shiprocket (29,000+ PINs, auto-AWB)
|
•
Online courier shipping only; store pickup requires specialized multi-location ERP add-ons
|
Local walk-in traffic only; manual visits to courier offices for outstation client shipments
|
•
Doorstep delivery only; warehouse inventory locked into strict fulfillment SLAs with heavy delay penalties
|
|
100% White-label identity
Brand Ownership & Domain
|
Your boutique brand on your custom domain (myboutique.in) with zero Relaycial watermarks or seller badge fees
|
•
Your domain, but checkout often carries platform branding, app watermarks, and mandatory platform terms
|
•
Physical storefront sign only; zero discoverable digital presence for NRI or outstation clients
|
Marketplace brand dominates; your label is listed alongside hundreds of discounted competitor clones
|
|
Monthly operating cost & commission
All-inclusive pricing
|
Flat $12 – $24 / mo · 0% platform GMV fee on own payment gateway keys
|
$24 base + $78+/mo in essential fashion apps (Lookbook + Measurement + WhatsApp + Shiprocket)
|
•
₹0 software cost, but high physical overhead and missed outstation sales revenue
|
25%–40% commission cut on every single sale + return penalty deductions and delayed 30-day settlements
|
Strictly factual comparison based on standard boutique retail operations and multi-carrier Indian logistics. Shopify is a registered trademark of Shopify Inc.
View transparent boutique pricingThree steps. Then shoppers browse your lookbook.
Instant subdomain in ~60 seconds with SSL. Complete white-label designer storefront live within 24 hours — guaranteed.
-
01
Brand & Domain
Claim your boutique brand name
Pick your instant subdomain (e.g. houseofmeera.relaycial.com) and connect your own domain (e.g. houseofmeera.in). Upload your boutique logo and color palette.
✓ Instant SSL in 60s -
02
Collections & Matrices
Set up size, color & fabric matrices
Upload collection photos, define Size × Color × Fabric variant grids, configure custom measurement fields for tailoring, and set up your editorial lookbook.
✓ Custom measurements ready -
03
Sell & Deliver
Accept WhatsApp & online orders
Receive 1-tap WhatsApp orders or online UPI / Card payments (0% GMV fee). Offer in-store trial pickups and dispatch via Shiprocket with auto-AWBs.
✓ Live in 24h guaranteed
One clear monthly plan. 0% platform GMV commission.
Showing prices for United States in USD. No surprise app stacks, no hidden transaction cuts.
Country & pricing
White-label storefront · variants matrix · custom measurements · WhatsApp & Shiprocket
- 100 Garment SKUs
- 2 Staff / Tailor Admin Accounts
- Instant branded boutique subdomain
- Live in 24 hours — guaranteed
- Size × Color × Fabric variant matrices
- Custom measurement & alteration capture
- In-store trial pickup & courier dispatch
- 1000 Garment SKUs
- 10 Staff / Tailor Admin Accounts
- Your custom domain (e.g. houseofmeera.in)
- Live in 24 hours — guaranteed
- Size × Color × Fabric variant matrices
- Custom measurement & alteration capture
- In-store trial pickup & courier dispatch
- Unlimited Garment SKUs & Matrices
- 50 Staff / Tailor Admin Accounts
- Your custom domain (e.g. houseofmeera.in)
- Live in 24 hours — guaranteed
- Size × Color × Fabric variant matrices
- Custom measurement & alteration capture
- In-store trial pickup & courier dispatch
- 20 GB high-res lookbook storage
- Full white-label atelier studio
- Priority styling & launch support
Boutiques who wanted a real brand storefront — not a marketplace stall.
Highlights from designer boutiques, ethnic fashion studios, and bespoke ateliers running on Relaycial.
“Size and color variants finally match our rack. Customers browse the lookbook on our domain, then confirm on WhatsApp — our brand, not a marketplace.”
“Wedding-season offers used to mean Canva chaos. Now the collection page and WhatsApp lane stay under our boutique name.”
“We needed fashion variants and a clean lookbook — not grocery aisles or generic ecommerce jargon. Shoppers bookmark our URL now.”
“Sold-out sizes toggle without killing the whole style. The front website finally feels like our boutique floor.”
Questions about Apparel Boutique OS.
White-label branding, custom measurements, size × color × fabric matrices, WhatsApp orders, and 24-hour launch.
Launch your designer boutique website this week.
White-label storefront, Size × Color × Fabric variant matrices, custom measurement capture, 1-tap WhatsApp checkout, and your own domain. Live in 24 hours — guaranteed.
Complementary solutions for your business
Pair Apparel Boutique OS with these purpose-built companion modules to streamline daily workflows and grow revenue.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Business Nurturing
Contact segmentation (regulars vs quiet), festival routines & broadcast reach reports in your shop voice.
Billing Management
Counter-first billing for local shops — GST tax invoices, UPI collect & day-end cash summaries.
D2C Brand Website
Story-first lookbooks, video drop pages & 60-second Instagram bio link checkout for lifestyle and creator founders.
Explore other popular industry verticals
Discover turnkey websites and operating systems custom-tailored for each trade — launch with zero code and zero agency fees.
D2C Brand Website
Story-first lookbooks, video drop pages & 60-second Instagram bio link checkout for lifestyle and creator founders.
B2B Wholesale Catalog
Volume pricing tiers, MOQ rules, spec sheet downloads & structured quote requests without consumer cart clutter.
Service Business Website
Service menus, retainer pricing tiers, credibility proof blocks & structured inquiry funnels for agencies & consultants.
Appointment Booking System
Calendar-first booking with provider schedules, session buffer times & automated WhatsApp reminders.
Membership Management
Club, gym & studio membership plans, renewal cycles, freeze/hold & desk attendance under your brand.
Teaching Platform
Coaching class websites with course catalogs, seat limits, student quizzes & automated WhatsApp fee updates.
Restaurant Software
Dine-in QR table ordering, direct takeaway checkout & instant kitchen dispatch tickets with 0% commission.
Quick Commerce Store
Category aisles, PIN delivery promises, dark-store express sites & lightning checkout under your own domain.
Creative Portfolio
Minimalist showcase grids, typography-first case studies & direct client inquiry forms for designers & studios.
vCard for Individuals
Personal digital visiting card with photo, bio, tap-to-call, WhatsApp buttons & share links for professionals.
Billing Management
Counter-first billing for local shops — GST tax invoices, UPI collect & day-end cash summaries.
Kirana + Credit Khata OS
Shopkeeper counter billing, customer udhaar ledger, gentle payment reminders & optional neighbourhood shop site.
Pharmacy / Medical Store OS
Medicine catalog with batch expiry cues, GST counter bills, UPI collect & neighbourhood delivery under your chemist brand.
Business Nurturing
Contact segmentation (regulars vs quiet), festival routines & broadcast reach reports in your shop voice.
CRM for Businesses
Customer cards with interaction history, named pipeline stages & follow-up reminders so deals never slip.
Social Poster Maker
Automated festival templates and recurring brand posts with your logo permanently locked in place.
Real Estate Broker OS
Property listings with photos & price, buyer inquiry inbox, site visits & white-label broker site.
CA / Tax Practice OS
Client PAN/GSTIN vault, GSTR/ITR filings calendar, document store & practice fee invoices.
Jewellery Store OS
Showroom catalog with gold/silver purity notes, making charges, gold schemes/EMI & direct WhatsApp inquiries.
Event / Wedding Planner OS
Wedding packages, lead stage pipeline, day-of countdown checklists & vendor coordination on your brand.
Photography Studio OS
Shoot packages, client booking dates, password-protected proofing galleries & high-res photo delivery.
Hostel / PG Management OS
Vacant/occupied bed allocation board, monthly rent ledger, mess tracking & white-label property site.
Clinic / Doctor Practice OS
Patient cards with visit history, Rx narrative, clinic billing & doctor's white-label website on own domain.
Need a custom vertical or multi-outlet setup?
Talk directly to our product architects for custom business requirements, ERP connections, or private deployments.