Why a shop feels this now
The customer is already on the phone. The shop that has a link gets the visit.
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People in India using the internet. They can open a shop website without walking to the market.
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Online shoppers by 2025, up from about 6 crore around 2016. Buying from a phone is normal now.
₹
About what 1 GB of mobile data costs now. In 2014 it was about ₹269. Opening your site is cheap for the customer.
Figures are approximate, from published reports: IAMAI–Kantar, Internet in India 2025; Morgan Stanley and Bain & Company with Flipkart on how India shops online; TRAI on the fall in mobile data prices. They describe the country, not a promise about your shop’s sales.
An app you do not own, or a store that is yours
Move the order amount. The left side is an example of a marketplace cut. The right side is your own website: the payment stays with the business.
On someone else’s app
Left with you if that app kept (15% in this example).
- The customer remembers the app, not your shop.
- The next order can go to the shop listed above you.
- Your name is a listing. The link is not yours.
On your own website
Reaches your account. Relaycial takes 0% commission on the payment.
- Your shop name is on the page and the link.
- UPI, cards and cash on delivery.
- WhatsApp tells you when the order arrives.
The 15% is an illustration so you can see the difference. Marketplace fees vary. It is not a quote for a named app.
What you get, in the way your business already works
Your website
A page with your business name, photos, timings and a way for customers to reach you after they see you on Instagram or Google.
Online orders
Customers pick what you sell and pay you. The counter can be closed. The link stays open.
A message when someone orders or asks. The same chat you already use with customers.
Your name
Your shop on the site. Your own domain when you are ready. Plans from $12 a year.
How it starts
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1
Tell us the business
Name, city and what you sell. A short call is enough. Most websites are ready about 24 hours after that call.
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2
We set up the website
Your store or site, with payments and WhatsApp connected. 0% commission on what customers pay you.
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3
You share one link
Put it on Instagram, WhatsApp status and the shop board. That link is your shop, not a listing inside another app.